Wickford Car Hire Privacy Policy

Data We Gather

Our collection and processing of personal information includes:

2. Usage of Your Data

Your personal information is used for these key purposes:

• Service Delivery and Contract Fulfillment:
  • We handle your vehicle rental bookings and agreements with care. This includes verifying your identity to confirm that you meet our rental criteria. We streamline the processes for collecting and returning vehicles. Additionally, we manage all payment transactions, including deposits and any applicable charges.
• Client Correspondence (Contractual Obligations and Legitimate Interests):
  • Delivering booking confirmations, updates, and essential rental details. Addressing your inquiries and offering customer support. Informing you about updates to our services or policies.
• Marketing Preferences and Consent Management:
  • We send promotional offers, newsletters, and service updates based on your consent or our legitimate interests. You may opt out at any time.
• Service Enhancements for Customer Benefit:
  • Assessing website interactions to refine user experience and site performance. Conducting research to improve our car fleet and service offerings.
• Compliance with Legal Standards in Wickford:
  • Adhering to legal and regulatory obligations while managing tax responsibilities. Safeguarding against fraud and maintaining service integrity. Addressing disputes and upholding our terms of service.

Information Sharing Practices

Sharing Your Information

• Local Service Partners: We collaborate with third-party companies, including payment processors and IT support, to provide our services. These partners are contractually required to safeguard your data.

We do not share your personal information for marketing.

Data Protection Standards

We take significant steps to safeguard your personal information from unauthorized access, alteration, or disclosure. Our security measures include encryption protocols, stringent access controls, and secure server infrastructure, along with regular security evaluations. However, it is important to acknowledge that no method of electronic transmission or storage can guarantee complete security.

Data Retention Policy

We keep your personal information only for the time needed to achieve the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations. The duration for which we retain data depends on the specific type of information and the context in which it is processed.

6. Your Rights Explained

Your rights under UK data protection law

• Accessing Your Information: Obtain your personal information records from us.

Contact us to exercise your rights.

Cookies and Tracking Practices

Our website utilizes cookies and comparable technologies to improve your browsing experience, monitor site traffic, and customize content. You can adjust your cookie settings directly in your browser to control your preferences.

Policy Changes

This Privacy Policy may be revised from time to time to align with changes in our operations or legal obligations. All updates will be documented on this page, along with an updated "Last Updated" date. We recommend reviewing this policy regularly to stay informed about our practices.

Contact Wickford Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out to us.